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Introducing the new manuscript by Marcia Daszko.... Publisher to be announced.

Survival is Optional

Survival Is Optional is a fresh bold look at what it takes for people to lead so that their organizations (personal and professional) survive and thrive. What does it take for people to innovate their leadership?

Author Marcia Daszko provokes new thinking in her book and presentations: Survival Is Optional. Leaders of the future can choose to develop their natural leadership. There is a fork in the road. Some people will choose fads and "best practices" and the "way we've always done it" and struggle and fail. Others will choose to think strategically, plan, adapt, anticipate, disrupt, and ask, "What if we . . .?" They will experience success beyond their wildest dreams.

In this creative manuscript, read what:

  • Leaders must STOP ( fads) that lead to failure; and what
  • Leaders must START (new thinking and actions); and
  • How to TRANSFORM to achieve great relationships and collaboration, innovation, a competitive edge, and success.

Meet Marcia: Author, Keynote Speaker, Leadership Strategist

Marcia Daszko is a Catalyst for Strategic Leadership, Transformation and Innovation. She helps leaders challenge their thinking to realize results never before achieved. For more than 20 years, she has passionately been guiding strategic innovation and transformation in Fortune 500 corporations and private start-ups; school districts, government agencies; and non-profits.

  • A protégé of Dr. W. Edwards Deming, she founded two Deming User Groups, is a co-founder of the non-profit In2In Thinking, and assisted at 20 of the late Dr. W. Edwards Deming's renowned 4-day seminars.
  • Marcia has taught Graduate management classes at UC-Berkeley, Fordham Univ. and SJSU. She is the author of the book, Survival Is Optional, to be published in 2017 and contributed a chapter on leadership in the book: Organizational Project Management.